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Tablet owners spend 50% more per purchase online than smartphone owners

Tablet owners spend 50% more per purchase online than smartphone owners

A new study published by Adobe Digital Marketing Insights shows that tablet owners spend 50% more per purchase than smartphone owners at online retailers.  Additionally, they spend 20% more than PC users.  This research can be used to expand e-commerce to tablet owners who seemingly enjoy the ability to shop on the go on a more convenient platform than the smartphone, but smaller than the laptop.

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