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iPad iPhone mobile development

iPhones are for days, iPads for the nighttime

Zite, a personalized news magazine available for iPad and recently iPhone, was named one of the best iPad apps of 2011 by The New York Times. Mike Klaas, the co-founder of Zite, examines usage data and finds that the iPhone is a daytime routine and towards the evenings in to the night iPads are used more frequently. With two months of collected data, companies want understand that when creating and designing apps for smartphones as well as tablets, it is critical to cater the different versions to accommodate the short bursts of usage on the iPhone and the longer sessions on the iPad. Anyone creating a news aggregator app for the two devices should take heed to the pattern of usage by users and strategize accordingly.

iPhones are for days, iPads for the nighttime

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