This article offers some things to know when creating an app for your business or organization. The first topic they address is platform. When deciding between the two platforms, iOS and Android, you need to evaluate your target audience. Android seems to have a bigger potential audience. This article seems to be bias toward Android. The second nugget of information they present is keeping the app simple. Your app should do a few things but do them very well. Think of perspective. How and when will your users most likely interact with your app? Consider selecting 3-5 features and have those as the main focus of your app. Consider your users’ attention span. Time and is money. If your app it too complex then users will not want to waste their time on it. Keep it simple.