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Apple’s Tablet Market Share Drops in 4th Quarter of 2011

The market share of Apple’s iPad dropped by 6.8% in Q4 after receiving stiff competition from Amazon’s Kindle Fire.  The Fire snagged 16.8% of the global market share after Amazon shipped 4.7 million units.  The Kindle Fire is the most popular Android tablet, primarily due to its low price of $199.  IDC predicts that the surge of low-priced Android tablets such as the Fire will help Google overtake Apple’s market share by 2015, while they also predict that iOS will still be a more profitable platform.


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