DealBoard, a recently launched iPhone app from Seattle and London-based nFluence Media, has just emerged as a new player in the crowded “daily deals” space. But this app isn’t yet another Groupon clone, it’s a daily deal aggregator. However, what makes dealBoard unique – and why the company has $3 million in funding – is how the app goes about aggregating those deals for you. Instead of just rounding up a list of all the deals in the area, dealBoard personalizes the experience based on your interests.
With dealBoard, you don’t have to create an account, hand over your email address, provide your phone number, or give up any other personal information to the company. Instead, the app helps you to set up an anonymous profile using nFluence Media’s proprietary “brand sorter” technology.