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Microsoft/ Apps

When developing an app, the main question the developer would ask his/herself is: what market would I want to put this app on.  This question is an obvious one considering the success of both apple and android phones.  However Microsoft is partnering up with Nokia to add some competition in the app world.  Lumia 900, which goes on sale in the United States on Sunday, is the phone that Microsoft wishes to charter these new apps in .  The strategy goes along the lines of financing popular app to develop for the Nokia phone.  This could possibly be a win win for Microsoft however they would have to front up a lot of money if they want to catch up to the geniuses of the iOS market and Android.  For more information

 

http://bits.blogs.nytimes.com/2012/04/06/daily-report-microsoft-pays-for-big-name-apps/ 

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