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Microsoft paying developers to make apps

With the upcoming release of the Nokia Lumia 900, Microsoft and its latest mobile OS Windows Phone 7 are about to find out if they can start to make a dent in the smartphone market against the two heavyweights, Apple and Android. Microsoft knows that in order for people to buy their devices they need to have good apps that people will want to use. Considering that Android and Apple had a huge head start and have hundreds of thousands of apps already available Microsoft needed to do something extra to get developers interested in their platform. Their plan was to offer “incentives, like plying developers with free phones and the promise of prime spots in its app store and in Windows Phone advertising.” Because of this push by Microsoft, there are around 70,000 apps in its appstore which is a significant feat.

 

http://www.nytimes.com/2012/04/06/technology/to-fill-out-its-app-store-microsoft-wields-its-checkbook.html

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