A startup vendor iGenapps unveiled a do-it-yourself mobile application platform. Users can essentially build forms-based applications without programming. The platform is already available for Apple’s iOS devices and an adroid version is going to be released in the next couple of weeks.
What the platform does, is enable users to assemble programs right on their devices and link to a cloud on the back end. The applications developed are distributed to users via an email link. Users get all this for a low price of 1.99 on the app store.
There is some concerns about the limited complexity of the app developed by iGenapps. But since their target audience is small to medium business owners, complexity is not necessarily something they would worry to much about. Not to mention, saving $50,000 in development can curve any and all doubts.