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Forget the desktop—smartphone and tablet sites should come first.

For all these reasons, Web companies should focus on building a unified experience that can work across every gadget. In an ideal world, the mobile site wouldn’t be an offshoot of the desktop site—the desktop site would be the same as the mobile site, a clean, quick-loading page that looked good on every gadget.

Forget the desktop—smartphone and tablet sites should come first.

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