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Savvy Shoppers Use Smartphone Apps

As smartphones became the majority in the U.S. in 2012, nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen.  Overall, 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average during June 2012.

via Which Smartphone Apps do Savvy Shoppers Use Most? | Nielsen Wire.

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