A new consumer technology report by Latitude has interviewed 158 early adopters to complete the first phase of its The Future of Storytelling project. Multi-platform, intuitive story telling tools (like the BBC’s Perceptive Media Experiment) seem to be was future content consumers are going to expect. A lot of what the participants imagined involved mobile immersive tools that would be used to bring the reader into the story and personalize each experience. As a librarian and journalist, I am always excited to see new ways in which original content can be repurposed and re-imagined. Needless to say, I found the results of this study invigorating.