The Wall Street Journal’s Greg Bensinger reports that Amazon.com is planning to introduce a cheaper tablet computer focused on serving up ads, citing multiple unnamed sources.
Amazon and Google and other partners have been trying to make headway against the enormous dominance that Apple‘s iPad has had in the market, but with little success so far. Price is among the major factors that analysts believe competitors can use to combat the iPad.
Bensinger writes it’s not exactly clear just what the device’s final price may be. The current Kindle Fire starts at $199, while the cheapest iPad starts at $399.