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Are Gift Cards Mobile Advertising’s Money Maker?

Are Gift Cards Mobile Advertising’s Money Maker?

Facebook has joined with a company who may have found a way to make ads slightly more relevant, immediate, and useful, which in turn makes them slightly more likely to be profitable.

Instead of the seemingly random ads we see (or that barely register) on many websites, including Facebook, Wrapp counts on your judgment to put a brand in front of your friends that they’d actually like. You feel good that you gave a friend a gift for their birthday, your friend gets a gift card to one of their favorite stores, and the brand gets a new customer.

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