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A Lesson in the Benefits of Free Wi-Fi

Free Wi-Fi service is becoming an important tool for operators in maintaining quality mobile service during a time of skyrocketing data traffic, congested mobile networks and, for travelers, costly roaming charges.

The Cloud, a company that operates 11,000 public hot spots in Britain, most of them for free, offered free Wi-Fi on trains and in parts of greater London during the Games. Vince Russell, the managing director of The Cloud, which is owned by BskyB, the British satellite broadcaster, said next-generation cell networks cannot keep pace with rising mobile data traffic.

“What you are seeing is a growth in hybrid networks, where you have cellular combined with Wi-Fi,”

Mr. Russell said.

The possibilities of the effect of Free Wi-Fi are numerous, and can only helped when utilized correctly.

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