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China Rolls Out Mobile Browser

China’s dominant search engine Baidu Inc rolled out a mobile browser on Monday to help secure its share in a mobile Internet market that surpasses the U.S. population in size and to fend off smaller rivals such as Qihoo 360 Technology Co.

The Baidu Mobile Browser, which will compete with UCWeb Inc’s UC Browser, Google Inc’s Chrome and default Android browser, and Apple Inc’s Safari, is about 20 percent faster than its rivals based on internal tests, Li Mingyuan, Baidu’s general manager of mobile and cloud computing, told reporters on Friday at a pre-launch briefing.

However, the shift to mobile could pose problems for Baidu if it can’t find a way to make money from search traffic.  Baidu currently makes the bulk of its revenue from users searching from laptops and desktops.

http://news.yahoo.com/chinas-biggest-search-engine-baidu-enters-mobile-browser-080003887–sector.html

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