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Digitally Savvy Students Play Hide-and-Seek With Campus Messages

While e-mail remains the official method of communication on most campuses, colleges are expanding their presence in the virtual world, trying to reach students where they hang out. But without careful planning, that can lead to a scattershot approach as new platforms keep popping up and students’ attention becomes increasingly dispersed.

“Most campuses are seeing that we can’t just keep firing this content out on all channels,” says Malcolm Brown, a director at Educause, the higher-education-technology consortium. Not only do students feel inundated, but staff members may be overwhelmed by the extra work of reporting events and messages on multiple sites.

Officials have to be ready to engage in a conversation, answer questions, and have a strategy to deal with people who post messages that are hostile or insulting.

Digitally Savvy Students Play Hide-and-Seek With Campus Messages – Technology – The Chronicle of Higher Education.

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