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Gamevil’s Kyu Lee weighs in on publishing, niche markets and international success

Kyu Lee, vice president of South Korean publisher and developer Gamevil, talks to Inside Mobile Apps about how his company’s turn to publishing has enabled it to increase revenues, rack up more than 150 million downloads and translate its domestic success to the international market. The first half of the company’s fiscal year was the best it had ever recorded, with $28.1 million in sales and $9.8 million in profits. The company is not only doing well in the lucrative South Korean market, it’s been able to establish itself in the far more competitive international arena, where sales have increased by 161 percent year-over-year.

Read more at http://www.insidemobileapps.com/2012/09/19/gamevils-kyu-lee-weighs-in-on-publishing-niche-markets-and-international-success/

 

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