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Google’s Costly Mistake – Failing to Market Android Ecosystem

The Android 4.1 (Jelly Bean) upgrade appeared on my phone yesterday. I had no idea when I might see it: it was pushed by some carriers to some phones three months ago, but must Android users won’t see it for a long time. There was no roll-out plan and not much of an announcement.  There’s little attempt to market the value, probably because the Android update process is so haphazard.  So Google is getting little value from a significant product enhancement. Most Android devices won’t get this update anytime soon.

The bigger issue is: Google does not present the user with a unified view of the value offered by its mobile devices and cloud services (the “Android ecosystem”).  Each product seems to be fighting its own war.


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