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If Content Is King, Multiscreen Is The Queen

Although mobile is becoming more and more prominent, designers shouldn’t forget about its rival screens entirely. People are choosing larger screens for longer, quality content sessions.

 

While each of these has a significant place in our consumption today, their real power lies in how they are used together — in combination, 90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn’t leave much room for paper-based books and publications; or for radio).

 

 

If Content Is King, Multiscreen Is The Queen, Says New Google Study

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