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iPhone App Users Young And Wealthy, Android App Users Skew Older

New data shows that iPhone users tend to be younger, more affluent, and wealthier than Android users, which concerns investors and developers when making decisions about what platforms are more profitable to work with.

iPhone users also tend to be the most affluent of all, with an average household income of $105,200, with Android trailing on that count with average income of $89,300. That’s a key metric for developers and brands looking to recoup the investment associated with creating software, since it stands to reason that customers with access to more disposable income represent a better target market, all other factors being equal.

Forrester: iPhone App Users Young And Wealthy, Android App Users Skew Older

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