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Mobile Ads: What Works and What Doesn’t

Some of the ingredients to mobile advertising success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, coupon or information that consumers want, say ad executives and industry observers.

What doesn’t work? The same old Web ads plopped into a smartphone.

via Mobile Ads: What Works and What Doesn’t – WSJ.com.

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