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New Facebook Gifts Service – New Opportunities in e-Commerce

Facebook has launched a new service that enables people to send gifts to friends through Facebook.  People can choose a gift such as a Starbucks gift card, a Gund teddy bear or chocolate, select a friend to send it to, and add a card.  The recipient of the gift enters his or her address, so the giver doesn’t have to worry about that. Facebook is tightly integrating the gift service through the site’s existing birthday reminders that show up on the side of the Facebook News Feed.  Now you won’t forget your friend’s birthday and you can send him/her a gift even from your phone.

via Forbes

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