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Samsung On The Lookout To Buy Content Providers To Compete With Apple, Google, and Amazon

“Samsung Electronics, which has vaulted the value chain on the strength of its hardware, will go out and buy mobile content providers, a senior executive told Reuters, to compete with Apple, Google and in a global digital music market worth nearly $9 billion.

The South Korean electronics giant has muscled its way to global leadership in TVs, smartphones, chips and display screens – packing internally sourced state-of-the-art components into consumer gadgets – but software remains a weak link.

“The message we’re getting from the top is to raise software capability, and buy rather than build, if needed,” Kang Tae-jin, senior vice president of Samsung’s Media Solution Center, said in an interview. “Our focus on software is primarily aimed at driving hardware sales, rather than making money. We have a full range of handsets in so many countries, and, to better market our products, we thought it’s better to start our own software business.””

Getting in tune; Samsung to shop for software | Reuters.

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