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85% of social players quit after one day

According to a study by audience management firm Playnomics, roughly 85 percent of new players in the US never went back to playing their games after the first day. The study also reveals that “almost 95% of all US players acquired the first part of Q3 were inactiv by the end of Q3”. The study also shows that most social gamers play more on Mondays and more likely to play on Saturdays.

Read more at http://www.gamesindustry.biz/articles/2012-10-18-85-percent-of-us-social-players-quit-after-one-day

Resource: http://www.playnomics.com//news/Q3%20%20report%20v4.pdf

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