Describing itself as the “romantic social network”, Zoosk has seen a massive increase in the number of users accessing the site via mobile. Zoosk recently released an HTML5 version of Zoosk.com to help ensure its service is accessible on most mobile devices. Over the last twelve months, mobile traffic to the site HTML5 and mobile apps has increased by 148 per cent. It has two native apps and the company has found that Android Zoosk users account for 55 per cent of mobile app usage, whilst iOS users claims the other 45 per cent of apps traffic. So Android handset owners are obviously lonelier than those with iPhones or iPads. Nonetheless, Zook’s app is still the top grossing social networking app in Apple’s iTunes store.¹More interesting mobile stats from Zoosk include the fact that native mobile apps account for 61 per cent of mobile traffic, whilst 55 per cent comes from mobile web – indicating an overlap of 16 per cent.