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AOL Jumps on Mobile Gaming Bandwagon

AOL Inc entered the mobile gaming market with a social video guessing game available on Apple’s iPhone that uses voice recognition technology to keep players from cheating.

For now, the game, Clucks, can only be played by iPhone users. The Android version of the app will be released by the end of the year, according to Sol Lipman, vice president of AOL’s Mobile First unit which identifies new market opportunities in the mobile space.

Clucks players use smartphones to record a 12-second video of themselves describing a word, for instance tree. Their opponent then receives the video and must guess the word.

You’re trying to send clues without using the word ‘tree’, or associated words like ‘wood’ or ‘leaves’ or branches,’ Lipman said.

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