Apple marketing chief Phil Schiller has defended the price of the iPad mini, claiming that it makes buying an iPad “even more affordable”.
The iPad mini was launched during the Apple Special Event 2012 in San Jose, USA, on Tuesday 23 October. It ticked almost all the boxes fans and eager consumers wanted. Some were slightly disappointed that it didn’t feature a Retina display – although, because of its size, the 1024 x 768 resolution equates to 163 pixels per inch (ppi). But almost all were disappointed by Apple’s pricing of the new device.
Starting at £269 in the UK ($329 in the States), it is more than £100 more expensive than its competitors, including the Google Nexus 7, Amazon Kindle Fire HD and Barnes & Noble Nook HD. However, Schiller is not concerned.