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Apple TV sales reach 5.3 million, but its still perceived as a “hobby” for the company

Apple approached around 1.3 million in sales of the apple TV in the years fourth quarter, but its still being called a “hobby.” According to Apple’s CEO Tim Cook said “Apple sold a total of 5.3 million Apple TVs this fiscal year, almost double the 2.8 million it sold in 2011. But those numbers are still tiny in comparison to, say,  the 26.9 million iPhones Apple sold in just the last quarter.”

There is obviously some major potential in this product, until it gets its big break, I guess it will continue to be a decent hobby.

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