“Digital-first companies thrive on mobile disruption. Everyone else struggles.”
The main idea of this article is this, “organizations can’t succeed in our new multi-platform, mobile world unless they transform themselves into digital-first businesses.” It suggests that businesses need to “stop treating digital as a bolt on” and think of it as the primary platform and designing their updated web content accordingly. The company has to serve its mobile users first. They have to perform some mobile service to start out and then expand from there.