A recent survey from Evans Data polled more than 400 developers on the issue of Android fragmentation and examined preferences on the “ideal device” for testing their applications. There was a clear winner: Samsung with nearly 50 percent of respondents. The next most popular choice was device maker HTC with nearly 30 percent. The rest of the Android device makers, including Sony, Motorola and LG, trailed at 10 percent or less each
Some vendors are trying to tackle fragmentation head-on and assist developers. Amazon, for example, recently introduced Device Targeting, which consolidates all download metrics, reviews and pageviews into a single app and allows developers to tailor APKs to whichever smartphones or tablets they choose.