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Gartner: 93 percent of all mobile apps will be free by 2016

Of the 45.6 billion mobile applications people will download this year, nearly 90 percent will be freebies, according to new research from Gartner. Though not surprising, that tidbit of information may help guide developers in their quest to release the next big mobile app — and to strongly consider embracing the in-app purchase model. All told, Gartner estimates that free apps will account for 40.1 billion of all downloaded mobile apps, while paid-for downloads will total five billion. Gartner expects that come 2016, customers will download a total of 309 billion applications, 93 percent of them free.

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