Next year, as Newsweek leaves the print business and goes entirely digital, they will face challenges in trying to adapt to mobile and web seamlessly while remaining profitable.
We are, in short, in an era of media transition. Newsweek can survive in this era because it is a trusted brand that can exist outside of the fast-moving bubble of blogs and “web properties.” In the Venn diagram of Newsweek readers and, say, TechCrunch readers I would expect the overlap to be minor. The new Newsweek is aiming at less-savvy yet news-hungry readers whose subscriptions have been grandfathered over to their iPads. Those 1.1 million subscribers will receive a renewal notice, understand when their Newsweek app has been updated with new content, and will be happy to read whatever the heck Newsweek writes about these days. It’s a brand they trust.