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iPhone User Loyalty Drops in Europe, U.S.

Apple (AAPL) customers are famed for their loyalty, but it looks as though some of them may not be as fanatical as they’ve been in the past. New data from Strategy Analytics shows that 75% of iPhone owners in Western Europe said they would buy an Apple device for their next smartphone, versus 88% who said they’d buy an iPhone for their next device last year. iPhone user loyalty also dipped slightly in the United States, with 88% of iPhone owners saying they’d buy an Apple smartphone in the future, down from 93% last year.

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