mobile news

Native vs. Mobile: A Primer for Publishers

Publishers have been sluggish in responding to the market need for portable content that’s responsive and truly engages with their audience.  There are basically two main directions they can go when developing a strategy, Mobile or Native.  This article nicely summarizes the benefits and drawbacks of both approaches when devising a mobile content strategy.

By mzl10

Librarian and kindness enthusiast.

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