Categories
mobile development mobile news

Presidential Debates Bring Out Mobile Search Activity

 

The latest data from Google shows that more and more people are using online tools and resources to fact-check the candidates while the debates are still taking place.

Will this be the case for other campaign debates as well? Are we as mobile users moving into an age where our smartphones are high on the lists of research resources? It appears so on all fronts. The infograph below eludes to smartphone user infoseeking behavior related to picking a presidential candidate to vote for. Think of someone sitting in front of their TV watching the debate. How are they going to fact check what the candidates are saying? One could write down the things (s)he wanted to check up on and then check them on her computer after finishing watching the debate. OR, a much easier and time efficient way to do so would be to pull out the handy dandy smartphone during the debate and find cites that are fact checking in real time. Most users are smart (and semi-lazy) and are going to take the latter route if possible. Developers should keep this information seeking behavior in mind when thinking of apps that users are going to want.

 mobile debate infographic google 649x1024 Infographic: Presidential Debates Bring Out Mobile Search Activity

Infographic: Presidential Debates Bring Out Mobile Search Activity | Mobile Marketing Watch.

Leave a Reply