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Why China, Japan, and Korea Are Key Localization Targets

Distimo has put out information in their latest report that suggests while English may be the dominant language in the western world, success in the east requires apps to speak the native tongue. There are three countries where English is not king: Japan, China, and South Korea. In these countries, apps that use the native tongue are the greatest revenue generators, though English generates the most downloads in those countries except for China. Japan and South Korea have been part of the smartphone culture for a long time now, even before the US, and as such may be more willing to spend money in applications that cater to their native language.



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