As anyone who has ever tried to play an immersive game or watch a movie on a phone in bright sunlight knows, the subsequent glare and lack of highlight and shadow makes for a fairly dismal viewing experience.
At IFA 2013 in Berlin, London-based company Apical unveiled an intelligent digital processing technology called Assertive Display, which offers radically improved resolution in bright light, and a dramatically reduced power consumption. The technology has already been rolled out in Japan, where it features in devices such as Sharp’s new smartphone, the Aquos SH-01D.
Assertive Display works by adapting the contrast ratio, adjusting each pixel of the video stream in real-time, with very short latency so that you don’t notice. The technology is based on a model of how the human eye works, tuning the pixels so that you can view a movie or play an immersive game in bright light without killing the battery.