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Adaptive Screens Coming for Smartphones and Tablets

As anyone who has ever tried to play an immersive game or watch a movie on a phone in bright sunlight knows, the subsequent glare and lack of highlight and shadow makes for a fairly dismal viewing experience.

At IFA 2013 in Berlin, London-based company Apical unveiled an intelligent digital processing technology called Assertive Display, which offers radically improved resolution in bright light, and a dramatically reduced power consumption.  The technology has already been rolled out in Japan, where it features in devices such as Sharp’s new smartphone, the Aquos SH-01D.

Assertive Display works by adapting the contrast ratio, adjusting each pixel of the video stream in real-time, with very short latency so that you don’t notice.  The technology is based on a model of how the human eye works, tuning the pixels so that you can view a movie or play an immersive game in bright light without killing the battery.

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