Adobe Systems Inc. has added new tools to insert advertisements into online video content.
The new tools are part of Project Primetime, Adobe’s service for distributing video on computers, smartphones and other Internet-connected devices. A new ad-insertion tool called MediaWeaver “mirrors broadcast TV” in the way it inserts ads into programming, Adobe said Thursday.
For broadcasters and other content providers, that’s an improvement from the way a lot of online ads work now – concentrated at the start of the programming, or repeated over and over. MediaWeaver can get the latest ads inserted into video, whether it’s live, recorded or played back on demand.