ItsOn’s technology could allow mobile subscribers to tailor their data plans according to the services they use. For example, rather than monitoring how many megabytes you’re using watching Netflix, a carrier could offer a flat monthly rate just for video streaming. The same could be done just for e-mail or social networking.
With the ItsOn app, customers can manage which types of services they’re subscribed to, and the requests would go into effect immediately. That type of granular control could unlock many more billing options that aren’t possible within the current wireless infrastructure.