Amber Case, CEO and her small team at Geoloqi says that we can provide better time saving function for the user.
Most geolocation, (Case insists), is polling-based. Get on a bus, for example, and you need to be constantly aware of the next stop, or else check your phone every few minutes, to make sure you don’t miss the right stop. This interrupts your thinking, which the GeoLoqi staff considerers a sort of evil: Interruptions mean you can’t get things done.
Instant messages present the same problem. If you’re late for a meeting, you text the person who’s expecting you to let him know you’re stuck in traffic. This begins half an hour of back-and-forth IMs.
The alternative is something Case refers to as “calm technology.” On the bus, you could set up a trigger to tell you when the bus is approaching your destination; in the car, you could publish your location on a mapping application so your friend can see your location and gauge your progress.
One of the earliest tools they developed was a game called Map Attack, a sort of real-life Pac Man. Competing teams run to specific points on a grid. Map Attack overlays both the points and the grid on Google Maps so teams can observe each other’s progress. At the end of the time period, the team with the most points wins.
Case and her team aim to make applications that will save time for the user instead of baiting them in an endless back and forth tie to applications that provide less functionality. Combining geolocation with messaging, alarms and more to provide more function to the user.