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Mobile App Downloads Surged by 33 Percent in October Post-iPhone 5

BOSTON, Nov. 30, 2012 — /PRNewswire/ — Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world’s largest app media inventory, today reported that app downloads dramatically increased by 33 percent in October following the new iPhone 5’s Sept. 21 arrival. In tandem, the cost to acquire a loyal app user continued its downward trajectory, decreasing by 6 percent in October.

For October, the Fiksu Cost per Loyal User Index was $1.06, down seven cents or 6 percent, from September’s $1.13. Significant increases in organic searches and app discovery – driven by the arrival of the iPhone 5 and users’ natural enthusiasm for downloading apps on to new devices – pushed costs down and created a huge opportunity for mobile app marketers to very cost-efficiently acquire loyal users in October.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) soared to 5.4 million daily downloads in October, a 33 percent increase from September. The Index painted a similar picture following the availability of the iPhone 4S in October 2011, when traffic also surged by a proportional 29 percent, and continues the surge Fiksu saw developing at the end of September.

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