We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now. It’s important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We’re deep in a world of mobile dominance, and an effective strategy to capitalize on this market needs to be the first weapon in your marketing arsenal.
The mobile device opens up an unparalleled window into your customers’ lives. The value of this information cannot be overstated: if you can utilize mobile’s unprecedented opportunities for customer engagement properly, you have the opportunity to turn your customers into fans.