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NBC Lets Viewers Buy Items They See on TV Via Their Mobile Device

NBC Universal and American Express have partnered for a program that lets viewers use their mobile devices to buy stuff they see on TV.  Zeebox, an iOS and Android app which NBC hopes to persuade viewers to download, allows consumers to click-to-buy items from an NBC-owned website.  Zeebox’s app, which launched in the UK last November and has amassed 1.5 million users so far, became available in the U.S. last month after Comcast made an investment in the company.

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