In the increasingly crowded mobile payment card-reader space, it’s not just technology that’s being cloned. In the scramble to build traction and outrun the pack, startups are borrowing each others’ business strategies too. The latest move comes from Berlin-based mobile payment startup SumUp, which opened for business in August backed by more than $20 million in funding. SumUp has just announced a nationwide partnership with German taxi hailing mobile app, Taxi.de – following a move by rival German mobile payment startup Payleven last month, which signed up a Berlin taxi association to trial its tech.
Taxi.de does not break out user numbers — but its Android app has had between 5,000 and 10,000 installations on Google Play in the past 30 days. It also offers an iOS app.
The partnership between SumUp and Taxi.de is an exclusive one, according to the startup, and should see its mobile payment card reader used by taxi drivers across Germany — assuming it gets widespread adoption from the drivers (who will have to sign up to receive their card reader and start taking payments via SumUp).