New startup called AddAppt has introduced their app for the Apple AppStore. The application allows the user to sync their contacts information between users mobile, desktop, and iCloud address books. Some of the functionality on synching contacts already exists but the new startup claims to have found the right solution for the problem. The app has a simple design to allow it to work fast and effectively but at the same time there are limited functionality. The user has to manually delete information that they dont want to share instead of giving the user an option to choose what is shared. Also another downside is that the people you want to add to you contacts have to use the app too so they can approve that you want to include them in your address book.