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Mobile Industry keeping an Eye on new Ad Blocking software

Adverts on smartphones and other roaming devices could become obsolete under plans by  Adblock. On the 27th November 2012] Eyeo – developer of AdBlock Plus – will launch a version of its popular program for Android phones in a move that is likely to cause headaches for the mobile advertising industry.
Some 50 million people have already downloaded the PC version of AdBlock Plus, which prevents pop-up and display adverts on websites as well as the hitherto unavoidable ads that precede videos on sites such as YouTube.

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