It’s the holiday season and that means people all over are thinking about not just buying the best gift for their loved ones, but also at the best price they can find. We enjoy retail deals so much that we created faux holidays, Black Friday and Cyber Monday. These two dedicated shopping days give consumers the thrill of discovering the greatest deal.
Shopping on mobile is revolutionizing how consumers and retailers engage and is doing so in ways that cross-channel commerce could never imagine. SAP and Google teamed up with Retail Systems Research (RSR) to answer some powerful questions on how the retail enterprise will respond to this mobile shopping revolution in a research paper entitled “Keeping Up With The Mobile Consumer”.