disruptive technology

Beauty is in the eye of the DJ…

Nicki Romero has taken an interesting step into the world of mobile technology. At the TomorrowWorld Music Festival this past weekend, Romero played the opening of his set wearing a Google Glass. This event has quite a few implications. For the DJ, it shows his point of view of the crowd and also portrays his skills behind the deck. For the audience, this introduces a new device, being endorsed by a world famous DJ. This is wonderful publicity for Google, as there have been some concerns about the Glass becoming “normal” in every day life. This technology has just been showcased by a world famous DJ to a rather diverse (yet ultimately targeted, upper class) demographic. I’m very interested to see the aftermath of this publicity stunt.

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