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Facbook’s Positive Q2 Earnings Correlates to Increase in Mobile Advertising Revenue

Based on last month’s Facebook earnings report, this month’s bullish forecast for Facebook, and various studies on the mobile landscape, it’s safe to say that between mobile and desktop advertising, mobile is all the rage. In fact there’s even a negative correlation in mobile verses desktop ad spend according to eMarketer; an increasing mobile ad spend has been responsible for “slowing down” desktop ad spend.

 

http://appflood.com/blog/wall-street-bullish-on-facebook-is-boon-for-mobile-ad-industry

One reply on “Facbook’s Positive Q2 Earnings Correlates to Increase in Mobile Advertising Revenue”

Why is this important? What are the societal, developmental, and/or economic consequences of this news? Why should people care?

What does this have to do with our class?
Do you even know what “bullish” means?

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