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Facebook Tests Silent Auto-Play For User Videos In Mobile Feed

For a small subset of iOS and Android users, Facebook is testing auto-playing user-uploaded videos while scrolling through the mobile feed. The effect is similar to videos in the Instagram feed, as videos play silently until tapped to full-screen. This test could also pave the way for Facebook’s new upcoming video ads. For now, brands and off-Facebook video sources will not auto-play. Facebook’s more heavy-handed video ad unit is expected to launch in October.

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